Tuesday 16 September 2014

WebOriginate :Tips for Brand Building with Web Design

Building a brand identity is the right technique to get across to the target/potential clients the products and services offered. Website branding is very important considering the time spent on the site by the visitors. The right color, phrases, images, videos should be used to impress the visitors within seconds of they visiting the website.

1. Logo
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. A good logo design creates a professional image of the company and helps in building up the brand.
2. Color
Colour plays a very important role in branding. Colour is the first thing that strikes the visitor’s eye on the website. Using the right colour makes a lot of difference to the website.
3. Consistency
The colours, visuals and the layout should be consistent throughout the website.
4. Reusing code and visuals
Consistent visuals and layout allows you to reuse more of your content, be it stylesheets or images. This means that your site will load faster as the user’s browser doesn’t need to download as many things — old images and CSS are already stored in its cache.
5. Size and position of the logo
It is always advisable to place the logon the top left hand corner of the page or on the centre. The position of the logo and the size is very important.
6. Content
The content on the website should be such that it reinforces the brand’s character and personality.
7. Stand out of the crowd
The website design and the elements used should be different from your competitor’s websites. This will ensure that the visitors visit the website again.

1 comment:

  1. I agree with you. Thank you for sharing the update. It is interesting to have it discussed widely so that we can gain more objective opinions. Web Design Companies Bangalore | Web Designing Bangalore

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