Thursday 28 August 2014

WebOriginate:Make an attractive landing page

Landing page is the page your website visitors arrive at after clicking the URL.

Landing page should be well designed as this result in good conversion rate.

The content should be very clear and concise, keeping in mind the target customers.

If there is no clarity with the design or the content then there are lots of chances that your customer might get out of your website and hit one of your competitor’s website. This will increase the bounce rate.


Listed below are some points to bear in mind while creating the landing page:
Professional and attractive Design: The landing page should be well crafted and should look very professional.
Exhibit only useful content: The content used should be brief and should provide essential information to the visitors. It is advisable to use qualitative and informative content.
Offer announcements: if you are running any promotional offers, put that up on the landing page as this will keep the visitors looking for more and not get out of the website.
Do not mislead the visitors: It is always recommended not to upload any misleading articles on the landing page or on the website itself.
Secured browsing: None of the visitors want to be a victim of hacking attempts or spamming. So make the website landing page secured and trust worthy

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